Meet the superhumans is a captivating, 90second advert featuring members of britains paralympics team. Woman flies a plane with her feet in inspirational. In early 2010, channel 4 were awarded the uk television rights for the london 2012 paralympic games. Channel 4 rio 2016 paralympic advert hailed as bestever. Channel 4 uk paralympic broadcaster were the superhumans.
Paralympics, a division of the united states olympic. The official home for channel 4 s coverage of paralympic sport. Were the superhumans, an advertising campaign promoting coverage of the 2016 paralympics in rio, and supporting channel 4 s 2016 year of disability. The international paralympic committes online video channel streams live sport from paralympic games, world and regional championships, as. Australias satirical show on all things advertising the gruen sweat featured this promo not ad. Channel 4 launches superhumans tv ad sequel for rio. Adverts like these really helped to break with misconceptions and actually get people excited about the palympics including me. Encouraged by what channel 4 produced four years ago, and the results they delivered. I watched the paralympics in 2012 and they were amazing and inspiring.
Channel 4 s were the superhumans advert for the paralympics will have you standing on your chair yelling go team gb. Channel 4s rio paralympics advert is bound to inspire you. Last night, during the paralympics opening ceremony, channel 4 launched the new maltesers adverts look on the light side of disability. The associated press received a copy of a letter ceo sarah hirshland sent to leaders across. This is the track featured in channel 4 s meet the superhuman advert to promote london 2012 paralympics games as performed by public enemy first released in. In january, channel 4 announced its year of disability with commitments to boost on.
Its witty, slick, doesnt prettify disability, and the music is brilliant. Watch your favourite shows online, from channel 4, e4, all 4 and walter presents. Connect with a nathan enseignant account to download files. Were the superhumans rio paralympics 2016 trailer youtube. Channel 4 gets creative with its fully signed paralympic. The video and related paralympic promotional activities are a worthy sequel to channel 4 s lauded paralympics spot for the 2012 games, which were in. Channel 4 s track is due to be released for download on the 16th of july, 2016, with all profits from the single going to the british paralympic association. Kris saundersstowe is one of the stars of channel 4 s new paralympics tv advert. Channel 4 is proud to present the 3minute trailer for the rio 2016. Weve done loads of great stuff for tv, now we are going to do the same on the internets. Channel 4 reveals giant rebranding with new on screen. Channel 4 paralympics coverage, samsung galaxy, old spice, under armour video this weeks compilation begins with channel 4 s splendid trail for their coverage of the paralympics. Were the superhumans is a television advert which was produced by channel 4 to promote its broadcast of the 2016 summer paralympics in rio. Channel 4 launches paralympic games advert watch channel fours hardhitting advert which marks the launch of a multimillion pound television campaign to support.
Olympic and paralympic committee is bracing for cuts of up to 20% because of the coronavirus pandemic and warning that a cancellation of the tokyo games would be devastating to athletes and the organization. Channel 4 s were the superhumans paralympics ad is racing ahead of bbcs rio 2016 campaign in terms of social engagement by rebecca stewart 19 july 2016 10. Channel 4 s paralympics magazine programme every night during the games is called the superhumans. For any issues, questions andor complaints please contact viewers. Paralympics coverage reconnects channel 4 with its quirky. Get ready to welcome the superhumans back in the rio 2016 paralympic games. The summers most exciting sporting event starts not in eight days, but in six weeks, judging by channel 4s new trailer for its coverage of the paralympics. Were the superhumans rio paralympics 2016 trailer lyrics. Uploaded to channel 4s youtube page on the 14th of july. S ince the channel 4 paralympics trailer was unveiled last week, the reaction has been almost universally positive. Channel 4 superhumans at rio 2016 the inspiration room. Advertisers praised for paralympics ads that are as good as it gets great britains ellie simmonds is one of the stars of the awesome channel 4 paralympics ad. Behind the scenes of channel 4 s 2016 paralympics advert save this video content is no longer available.
Channel 4 are proud to be the paralympic broadcaster. Channel 4 has launched a moving advert for the rio paralympics dedicated to the real life superhumans in our world. As the superhumans return to an uplifting soundtrack of sammy davis jrs yes, i can, kris talks about his passion for dance and how the paralympics show the importance of focusing on. Band and song information for the latest autumn on 4 tv and youtube trailer. Tv showcases sport like you have never seen it before. Maltesers paralympic adverts on channel 4 same difference. Channel 4s paralympics magazine programme every night during the. Renowned for its outstanding creativity, channel 4 rose to the challenge in emphatic style, introducing the world to were the superhumans, a 180 second masterpiece that has rightly gone onto win multiple domestic and international awards.
The advert is also follow up to channel 4 s critically and awardwinning meet the superhumans, which was launched to coincide with the london 2012 paralympics. Watch live streaming of our tv channels channel 4, e4, more4, film4 and 4seven. The track from the paralympics meet the superhumans ad the stunning advert for channel 4 s coverage of the london 2012 paralympics entitled meet the superhumans features the track harder than you think by legends of hip hop, public enemy, from their 2007 album how you sell soul to a soulless people who sold their soul. Serving as a followup to meet the superhumans which was used to promote the 2012 summer paralympics in london, the advert featured people of various backgrounds and disabilities including several british paralympic athletes. The singer, tony dee of brisbane, australia, has spina bifida and was discovered by channel 4 from a youtube video. Channel 4 is proud to present the 3minute trailer for the rio 2016 paralympic games. Channel 4 is to launch the followup to its acclaimed superhumans tv ad for the london paralympics, with a threeminute ad for next months rio games. Latest paralympic videos from best 10 paralympic youtube.
Channel 4 paralympics trailer song were the superhumans rio 2016 advert. This channel 4 advert for the paralympics is just as good. Channel 4 has partnered with a number of leading brands including samsung, maltesers and nationwide to be part of its first ad break to be accessible. Channel 4 wheelchair rugby paralympic advert moe fury.
Following the use of harder than you think to soundtrack the uks channel 4 coverage of the summer 2012 paralympics, a music video including clips from the channel 4 trailer for the summer 2012 paralympics was produced by hwic filmworks founded by john delserone and david c. Channel 4 selected mars and creative agency amv bbdos campaign from 90 entries and their collection of three adverts will launch on 7. Channel 4 advert music 2016 band and song details for the new were the superhumans rio paralympics tv trailer. Channel 4 create best paralympic tv commercial ever. Channel 4 paralympics meet the superhumans youtube. Channel 4 superhumans at rio 2016 duncan macleod july 15, 2016 channel 4 has launched rio 2016 paralympic games. This was the conundrum facing british broadcaster channel 4 as the rio 2016 paralympic games approached. The threeminute film were the superhumans a followup to the awardwinning. Channel 4 wheelchair rugby paralympic advert youtube. For the 2016 paralympics, a new trailer and advert competition are wonderfully discussable in class. Paralympics coverage reconnects channel 4 with its quirky past martin kelner after the bbcs olympic polish channel 4 celebrated the athletic excellence of the paralympics. Here is the channel 4 giant bringing people to dover in a film which the broadcaster says marks the broadcasters celebration of inclusion and diversity, values that sit at the heart of channel 4 s remit to reflect a diverse range of voices from across the uk.
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